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1930: Antonio Giovanelli sold fruit in the old town centre of Frauenfeld and thereby laid the foundations for today's company.
1950: First direct import of cantharellus from Poland. Fruit and asparagus followed from California and the base for the large volumes and the growth of the family company was in place.
1973: Bruno Giovanelli takes over the company being the third generation and constantly expands it both in its range and the services provided.
1987: The sons Romeo and Sergio Giovanelli start work in the operational management of the business. Dynamism and a healthy amount of creativity in the range formulation increase both revenues and success.
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